Ally Bank wants to do right by their customers, and they'll stop at nothing to do so.
So, in 2018 when 90% of their Millennial demographic was consuming tabletop cooking videos, they agreed that was the best medium to reach them in.
These videos were shot with a production budget of $0 and some crafty friends.
Extra Gum was losing ground in a saturated market full of "fresh breath" and "big flavor" messaging. So we went small. Because something small, can end up being very meaningful.
This platform was sold in 2013, and continues to be used. A personal favorite because they still use my handwriting in the lockup.
Forbes - Top Campaigns of 2013
Being a Mom is hard. All we do is give and give to the point that, oftentimes, there's nothing left in the tank for themselves.
That's the insight we tapped into for Quaker for this social activation.
We built a kiosk to teach mom’s a language they might find foreign: Selfish. We placed this kiosk in a local mall and watched moms react to our various Selfish phrases as they realized they needed to get good at this language for themselves and for their family.
This campaign won:
2015 Best non-traditional Advertising
3 ADDY's
After participating in the filming of AMC's "The Pitch," the agency won a piece of business for Subway. Below is the resulting commercial featuring a jolly little egg singing his heart out about the joy of being featured all day instead of just during the morning.
